Lexwin Realty LLC

Greater Boston Real Estate Company   (781) 367-8522   info@lex-win.com


Each real estate agent has his/her own unique marketing strategy. If you are able to get a real estate agent with experience, they will know a market strategy that works to sell homes in your market.

Real estate agents have a variety of different marketing tools at their disposal and they are marketing experts. If you are considering selling your home, it is definitely worth to hire a real estate agent just to take advantage of their marketing strategies. Marketing your own home may not give you access to the same types of listings, such as MLS, that agents can use as well as some of the other marketing strategies that are employed by agents to sell homes quickly and for fair value.

Here are some of the marketing strategies that agents may use to sell your home.

Yard signs: Yard signs are an age-old way to market a home sale. By placing the agents contact information on your front lawn in front of your home, people who are driving through your neighbourhood will be able to see that your home is for sale and can contact the real estate agent for further information. Yard signs have been designed to produce a healthy customer engagement and work quite well if people are already looking in your neighbourhood. Yard signs are a crucial part to attract people to your open houses as well as generate interest about your home within your local market.

Agent to agent referrals: this is a premium marketing strategy that you miss out on if you do not end up hiring a real estate agent to sell your home. Agent to agent referrals are a crucial way that real estate agents can network together to sell homes. If real estate agents regularly speak, they can find homes based off of the client base that a buyer’s real estate agent has. If a seller’s real estate agent has a home for sale that a buyer’s real estate agent client would be interested in, the seller’s real estate agent can get into contact with them and very quickly have these clients brought through the home for a potential sale.

MLS listing: MLS listing is a large-scale real estate listing that makes it very easy to look at homes worldwide. These listings are updated daily and allow for comprehensive tools like in-home photos, virtual tours and detailed pricing information on the home. Many yard signs will also include a link to the MLS listing of the home so that people can see inside of it and generate more interest in the home.

Media advertising: media advertising is a great tool for selling homes as well. Many local real estate agents will put their listings in the paper or sometimes even on television. These types of advertising can be a bit expensive for some private sellers, so with the help of a real estate agent, you can build an appropriate advertisement and also get it paid for.

The Internet: many real estate agents now use online classifieds and other websites to list the homes that they have for sale from their clients. These websites are generally higher ranking and display very detailed information about each of the homes.

With all of these types of marketing working for you, it won’t be long before your home is sold.